Search, content
and paid for
Summit Academy
Technical SEO, content and paid campaigns for Summit Academy, rebuilding an enrolment funnel that had flatlined, and making it measurable end to end for the first time.
Client
Summit Academy
Services
Discovery
Strategy
Engineering
Marketing
Rollout
Video
Motion
Industry
Education & Training
In short
We ran the search, content and paid programme for Summit Academy .
Our brief as a growth team was to build the acquisition programme for Summit Academy. That covered technical SEO, audience-specific paid campaigns, video and content, so their programmes were actually findable. Organic and paid were planned together against one funnel model rather than run as separate budgets, which is what made attribution possible at all.
Design system
Brand and positioning
A lively brand system that reflects the breadth of their programmes while positioning Summit Academy credibly against far larger competitors.
Search built around how people actually choose a course
Plain language, written for prospective students
We wrote in plain, concrete language rather than institutional copy, because that is what matches how people search. The pages are organised around the decision a prospective student is actually making, which lifted qualified enquiries far more than keyword work ever did.
Content marketing
Content that answers the question behind the query
Alongside targeted paid campaigns, we produced a library of short videos in which academy staff explain their subject areas directly, by some distance the highest-converting asset on the site. Pairing that with Content-Marketing gave us a funnel we could measure and improve month over month.
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