Strategy and
e-commerce for
Pressform Print
A repositioning, WooCommerce rebuild and quoting automation for Pressform Print. The goal was to turn a quote-by-email business into one that sells online, without losing the custom work that pays best.
Client
Pressform Print
Services
Discovery
Strategy
Rollout
Engineering
Web Development
Marketing
Industry
Print & Manufacturing
In short
We worked with Pressform Print on repositioning the business and rebuilding how it sells.
The first and most consequential decision was narrowing the offer to the three product lines that actually made money, so the site could sell them properly. Automating instant quotes for standard jobs while routing complex communication is what made the project genuinely profitable rather than merely modern. Combined with focused local campaigns we grew online orders substantially without cannibalising the custom work.
Design system
Instant quotes where possible, humans where it matters
The sharp black-and-white system gives the brand real presence, while the single accent red acts as the signature accent that marks every call to action across the store.
Credibility and character
A clear identity, local roots and no marketing fluff
The storefront and the brand system are built around a sense of craft and local reliability , which reinforces the credibility and character of the business.
The local campaign
A campaign built on proximity, speed and plain talk
With a direct, approachable tone that uses the language customers use we built a campaign that connects immediately with local buyers and reflects how the business actually talks. That local campaign continues across the store itself.
A MODERN STORE WITH CHARACTER
A clear, focused storefront
The online store of Pressform Print continues the local campaign consistently. With a clear, uncluttered structure, the focus stays firmly on the products and services on offer. At the same time, the authentic brand character carries through here too.
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