Content-Marketing &
Predictive analytics for
Vertex Industrial

Demand forecasting, scoring models and live reporting for Vertex Industrial. The result is a planning process driven by models rather than spreadsheets, with forecast accuracy good enough that procurement changed how it buys.

Smiley gray designed

CLIENT

Vertex Industrial

Services

Discovery
Engineering
Forecasting
Post-Production
Newsletter

Industry

Industrial Manufacturing

In short

Getting the feature engineering and model validation right was the hard part, and we worked through it closely with the planning team. The goal was one forecast the whole business plans against. cut forecast error by roughly a third, which fed straight through to lower safety stock and far fewer expedited orders .

Design system

Models planners can interrogate, not just accept

For the feature engineering we leaned hard on the existing planning team domain knowledge in the planning team. Combining that with tailored features (seasonality, promotions, lead-time volatility and supplier reliability) produced a model planners could argue with, which is exactly what made it a forecast planners actually believe .

FORECAST REVIEW

Video content production Video content post-production
Content marketing behind the scenes
Content marketing behind the scenes
Content marketing behind the scenes
Film production for business
Website strategy
Film social media business
Film content social media
Industrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social mediaIndustrial social media
Social media content SMEs

Newsletter

Monitoring that catches drift before planners do

By instrumenting prediction quality against actuals on a rolling basis, we surface degradation early. The aim was to keep the models on a short feedback loop and stop planner confidence eroding after one bad quarter .

Marketing for mid-market
Business marketing
Interactive newsletter
Newsletter design business
Website marketing