Social
and video for
Orbit Media
A short-form video system and campaign landing page for Orbit Media, built to publish consistently rather than to chase a single viral hit.
Client
Orbit Media Group
Services
Discovery
Engineering
Web Development
Video
Motion
Industry
Media & Publishing
In short
We built the content system and campaign site for Orbit Media including a repeatable social video programme and the landing page it drives traffic to.
The “Built in Public” programme for Orbit Media combines video, motion and a fast landing page to make the team's own expertise the marketing asset . At the centre is a production system that turns one filming day into six weeks of content, which is what made the cadence sustainable after we handed it over.
The production system
A format that survives contact with a busy team
The social programme brings strategy, production and distribution into one coherent programme. The result is a publishing rhythm the team can actually keep.
Campaign goal
A publishing rhythm the team can actually keep
The hard part was fitting production around people who already have full-time jobs, so we designed the whole system around a single weekly filming session. Through a fixed format and set of edit templates, we removed every recurring decision from the weekly cycle.
Creative and strategy
One clear message, and a landing page that converts it
For the planning and execution of the campaign we put a single, memorable communication first. The goal was to reach both existing followers and cold audiences with messages worth sharing and turn attention into pipeline. That message was carried by a fast landing page and content shaped for each audience .
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